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Monday, May 3, 2010

Jaguar Cars



Jaguar Cars Limited

TypePrivate Limited Company
IndustryAutomotive
Founded4 September 1922 (as Swallow Sidecar Company)
Founder(s)Sir William Lyons and William Walmsley and William Francis Tranter
HeadquartersCoventry, England, Great Britain
Key peopleRatan Tata, Chairman
David Smith, CEO
Mike O'Driscoll, Managing Director
ProductsAutomobiles
Owner(s)Tata Motors
Employees10,000
ParentJaguar Land Rover
WebsiteJaguar.com

Jaguar was founded as the Swallow Sidecar Company by Sir William Lyons in 1922, originally making motorcycle sidecars before switching to passenger cars. The name was changed to Jaguar after World War II due to the unfavourable connotations of the SS initials. Following several changes of ownership since the 1960s, Jaguar was listed on the London Stock Exchange and became a constituent of the FTSE 100 Index until it was acquired by Ford in 1989.Jaguar also holds Royal Warrants from HM Queen Elizabeth II and HRH Prince Charles.

Jaguar cars today are designed in Jaguar Land Rover's engineering centres at the Whitley plantin Coventry and at Gaydon in Warwickshire, and are manufactured in two of Jaguar Land Rover's plants; Castle Bromwich assembly plant in Birmingham and Halewood Body & Assembly near Liverpool.


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